here we go again Meme Generator

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The *Here We Go Again* meme comes from *Grand Theft Auto: San Andreas* (2004). It features protagonist CJ walking down an alley while saying, *"Ah sh*t, here we go again."* This moment occurs early in the game as CJ returns to his troubled neighborhood, foreshadowing the challenges ahead. The scene became a meme in 2019 when internet users began using it as a reaction image for situations that feel frustratingly familiar or repetitive. It quickly spread across social media, often applied to anything from sports losses to personal struggles. The meme remains popular for expressing resignation toward inevitable events.